Japanese women are famous for their beautiful skin. Not only do they seem to stay wrinkle free a lot longer than Western women, many of them also appear to have a perfectly even skin with a beautiful glow about it.
How do Japanese women achieve such beautiful skin? Apart from paying a lot of attention to skin care, and possibly genetic factors, I think the main reason is that Japanese women stay out of the sun. They do this not only to keep their skin young, they also want to keep their skin as white as possible. While in Belgium many women prefer ‘a healthy sun-kissed glow’, in Japan the beauty ideal is for skin to be as white as possible and free of any blemishes.
Japanese women take staying out of the sun to a whole other level. While most Western women (or should I just speak for myself?) already feel quite proud of themselves if they remember to put on some sun screen before leaving the house in the morning, Japanese women use many different attributes to avoid the sun.
Of course there is the age-old classic, the parasol or umbrella. It is really very common to see people in Japan using a parasol to shield themselves from the sun. Department stores play into this by selling beautiful summer parasols. I have to admit that even I have taken to the habit of using a parasol in summer in Japan. My main motivation is not so much skin care (I think the damage is already done there) but avoiding heat stroke. The summer sun in Japan is very intense. It took me a little while to overcome my culturally based embarrassment since people in Belgium would probably laugh at anyone using a parasol. After getting used to it however, I found it very convenient.
A second popular attribute is the summer hat. In Belgium, only the most hardcore fashionistas will be seen wearing a summer hat. In Japan however, hats are very popular. There is a vast range of beautiful summer hats available. Some women, mostly elderly ladies, will even wear special hats with neck and throat covers.
Some women go even further. They insist on keeping all body parts covered at all times, despite the smouldering summer heat of 35° C and over. This results in wearing tights and long-sleeved tops in summer. For women who still want to wear a short sleeve top but protect their skin at the same time, special arm and hand covers exist that can be slipped on when going outside or when driving a car.
Even women who work the land do their best to keep their skin as fair as possible. They will always wear gloves and a special hat that covers their face and neck as much as possible.
The final attribute, and the one that surprised me the most, are special hand covers to be used when riding the bike. The covers are attached to the steering wheel and cover the hands completely.
Now that I am living in Belgium again, I have eased up a bit on the sun discipline. After a long, dark Belgian winter, Belgian people tend to soak up as much sun as they can get during the summer. But the Japanese attitude towards the sun did have a lasting impact on me. I have gone from being an avid ‘sun worshipper’ to a careful recreational user.